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The importance of video marketing for businesses

🎥 We all assume that video content is important for digital marketing. But just how important is it?


Some surprising facts...


- Businesses using video increase company revenue 49% faster YOY than organisations without.


- 79% of consumers would rather watch a product video, than read text on a page.


- YouTube is the SECOND most popular search engine internationally.


Clearly, the importance of video content is unparalleled. But not only is the performance and success of video content growing, so is the demand.


Studies show that 54% of consumers want to see more video content from brands they support. Audiences are more likely to pay attention to video as there is a higher tendency to skip audio and written content. 👀


Return on investment is also growing for video content. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018).


By generating an emotional reaction from the audience, video tells stories in a way that other formats can't. 🧠


You can communicate information, brand awareness, educate and persuade your audience to invest in your brand.


So which platform is video content most effective?


Instagram, YouTube, and Facebook are particularly popular for video content and ads. A reason why video marketing is favoured is because of its potential to explain everything in a format that is preferred by users — the visual format. Tutorials or explainer videos are especially popular among end-users.


According to the latest video marketing statistics, YouTube is the most popular social media platform for marketers to publish videos on. 89% marketers say they plan to do video marketing on YouTube (Wyzowl, 2021).


This is of course unsurprisingly followed by Facebook, as 70% of marketers plan to do more video marketing on the platform. 💻


Finally, although LinkedIn is a relatively new choice for video marketers (having launched video features in 2017), it has already outshone other platforms like Instagram and Twitter, and is the 3rd most popular social media platform for video marketing.


These stats alone support what we already anticipated... that digital marketing is incomplete without video production 🎥

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